Dragon Year Zodiac Blind Box Design

This work is aimed at the young trend group and the cultural and creative market of the year of the dragon, with the core concept of "adorable Chinese dragon", to create a "fire velvet" dragon year theme blind box series with both cultural connotation and emotional temperature. Based on the attribute of "fire" in the five elements and the symbol of the Spring Festival, the traditional dragon image is interpreted in a cute way, and the fluffy texture and lively dynamics are integrated to form a visual language of "majesty and softness coexist. Through the integration of folk symbols and modern aesthetics, the contemporary translation of cultural symbols is realized. The product arouses emotional resonance with warm and lovely shapes, arouses users' collective memory of Dragon Year culture and red spirit, and enhances cultural identity and collection intention. Using resin material, has good formability and detail expressive force. The work promotes the Chinese dragon culture and red spirit, and helps the construction of cultural self-confidence; the series design and IP development have strong potential, and have good market attraction and the possibility of going to sea.