Four Seasons Melody

This design actively responds to the core requirements of the competition for original tide play IP, takes "national tide culture" as the foundation, deeply excavates the unique cultural motif of "four seasons" in the east, and transforms it into an original IP series with both traditional aesthetics and modern tide play language. The work accurately focuses on the emotional value of subdivided user groups. Through four completely different aesthetic styles and emotional cores of spring hope, summer vitality, autumn abundance and winter tranquility, the work accurately touches the emotional needs of different consumers, and shows the unique charm of national fashion and tide play with exquisite technological structure and innovative material application.