New Wufu Linmen IP Design
Category
Contest Year
2025
Product Description
This IP is aimed at the 18-35-year-old group, with the orientation of "rejuvenation of traditional blessing" and born out of the five blessings image of "happiness, longevity and wealth". It retains the core meaning of blessing with bat wing, Lu Na "Hu Lu", longevity peach, happy magpie and wealth holding gold ingot, and integrates with trendy symbols such as skateboarding, trendy clothing and tooling to reshape the image. In terms of user experience, it can be used as a social symbol to narrow the distance between young people and adapt to multi-carriers such as tide play and literary creation. In terms of material technology, the entity uses environmentally friendly resin, ABS material, UV printing and local electroplating. In terms of value, it not only promotes the spread of traditional culture, but also derives multiple categories to expand commercial space and realize the unity of social benefits and economic value.

