"Ying Ge Mallet Yong, Liangshan Tide Group" Tide Play Design

The project focuses on the intangible cultural heritage culture of Chaoshan English songs, and takes the characters of "Water Margin" as the prototype to create a young cultural and creative IP, which is aimed at trend culture lovers and traditional culture followers. The design adopts the logic of "national tide blind box", which cartoonize the Q version of traditional elements such as English songs, facial makeup and clothing, extending the expression package and the surrounding of literary creation, with both cultural recognition and trend interest. Users can get multiple experiences through blind box collection, social expression package and daily use around them. The material is made of environmentally friendly plastic, and the details and color quality are guaranteed by precision injection molding and multi-color coating process. The project helps the spread of non-heritage culture in youth, while forming a "IP blind box peripheral" consumption chain, driving the creative economy, both social benefits and market potential.