Grey Plastic Spirit, Wufu New Says-Chen Clan Temple Grey Plastic IP Image Design

As a bright treasure of Lingnan traditional architectural art, Chen Clan Temple is famous for its gray sculpture craftsmanship with "gorgeous colors, vivid shapes and auspicious meanings", which carries profound historical and cultural heritage and people's ardent wishes for a better life. The IP image design of "Wufu Lingjiang" deeply excavates the classic gray sculpture elements on the roof of Chen Clan Temple and everywhere in the building, and transforms the symbolic gray sculpture archetypes such as bats, number one scholars, one-horned lions, vases and oster fish into anthropomorphic and adorable creative transformations, creating five IP roles full of spirituality and individuality, aiming at conveying the cultural value of Chen Clan Temple in a more vivid and friendly contemporary context, let the traditional gray sculpture art resonate with the public. The material uses white wax to print 3D to restore details such as mane, wings, etc. In terms of user experience, scanning postcards can AR see the interaction of gray plastic. The social benefit is to make gray plastic "live", spread Lingnan culture, realize cultural creation, and stimulate cultural tourism consumption.