"Silk Ling"

This design takes "Silk Ling" as the core IP, and is positioned as a national tide cultural symbol integrating Yantai's "Ninghai Silk" and "Color Sculpture. Its design features are to show the delicate luster of Ninghai silk with gorgeous Dunhuang style costumes, combined with the vivid expression of colored sculptures and traditional color matching such as "purples" and "Longcui", blending the ancient and modern shapes. In terms of user experience, through multiple derivatives such as key chains, blind boxes, paint fans, etc., users can touch, use and spread intangible cultural heritage in daily life. The material process is made of environmentally friendly and durable materials, and the silk texture and painting details are precisely engraved, which effectively promotes the contemporary application of non-heritage techniques in terms of social benefits. Economic value is reflected in the whole category trend consumption matrix developed by IP, which can form a new growth point of cultural consumption and realize the win-win situation of cultural value and industrial benefit.