Chashan Meng will-Chashan thumb doll series p image design

Chashan Town in Dongguan City is a demonstration town of leisure agriculture and rural tourism in Guangdong Province. It still retains the local clay figurine cultural resources of the Ming and Qing Dynasties. However, the traditional clay figurine has a heavy earthy taste. With the decline of the custom of turning on the lights and the disappearance of the folk ancestral halls, the Chashan clay figurine gradually lost its living context. Therefore, the tea mountain doll tide play, innovation combined with the modern young people's emotional value consumption trend, to build this series of big head cute baby image. This product takes the clay figurine of Chashan Ming and Qing Dynasties as the cultural core, aims at the young consumer group, activates the tradition by means of tide play, conforms to the consumption trend of emotional value, and fills the gap between traditional technology and modern aesthetics. Adopt big head cute baby modeling, weaken the traditional "soil flavor", with bright colors and Q version of the line to convey the sense of healing, to achieve the integration of tradition and trend. And small and portable, can be used as ornaments or social carrier, to meet the needs of young people's emotional sustenance and personality expression, enhance cultural identity, help non-heritage living inheritance.