下拉刷新

The sugar is not dumped.

The sugar is not dumped.

Category

Contest Year

2025

Product Description

Inspired by Guangdong cuisine, the IP is positioned at all ages (focusing on young groups and parent-child families), has both cultural communication and consumption attributes, and is suitable for scenes such as cultural creation, food and beverage surroundings, and theme activities. Visually, IP uses a smooth and smooth shape and food-related soft tones, with pink and blush, each image has a unique expression and high recognition. In terms of emotional value, IP evokes pleasure with a lovely appearance, dispels stress, and empathize with the audience through a variety of expressions. In the story, the three IP images "sugar candy", "small no" and "small dump" originated from sugar rejection have different personalities, shuttling through the streets of Guangdong to find out, conveying food happiness and regional food culture.
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