"Ling Shuang"

Project Description: "Ling Shuang" is a trendy IP image of traditional costumes created based on Hanfu. This design integrates the aesthetic preferences of Generation Z, and uses "trend" as the visual language to endow traditional symbols with new vitality by means of exaggerated proportions and soft colors. with the emotions of the times. Ling Shuang symbolizes the modernization and trendsetting of traditional costumes. The aim is to construct a culture that spans generations. While inheriting Chinese traditional costumes, it provides a new trend direction and choice for contemporary young people.