"Cloud Sunseeker"-Based on the Mythical Healing of Mountain Goddess IP"
Category
Contest Year
2025
Product Description
Project Description:
Positioning focus on young women, with "traditional myth young transformation" as the core, to create both cultural texture and healing properties of the soul companionship IP, the main private domain companionship scene. Visual use of milk white, light pink, light blue gradient color matching, to dream around the cloud, star eye as the core elements, with cloud hair crown accessories, soften the myth of heavy feeling. In terms of emotional value, it accepts anxiety and conveys gentleness, providing users with a sense of security of "being understood and guarded" and helping them find their first heart of beauty. Inspired by Song Yu's "Gao Tang Fu" in the Warring States Period, Yao Ji Lingyun incarnates as Yunxi, carrying dreams with dreams and clouds, weaving dreams with stars, and guarding the softness and love of young women in the clouds.

