Jiangmen Gift-Based on Xinwill Intangible Cultural Heritage Products Redesign Wen Chuang Series

Xinhui intangible cultural heritage is used as IP element for product extension design. Xinhui fish lamp is a local traditional skill in Xinhui District, Jiangmen City, Guangdong Province, and one of the municipal intangible cultural heritages in Jiangmen City, Guangdong Province. This set of cultural and creative product design is a derivative and innovation of traditional techniques, so that more people can understand the history of Xinhui, understand the production process of fish lamps, understand the persistence of craftsmen, and use modern design to preserve traditional techniques for a longer time. The whole set includes fish lamp lollipop, fish lamp pendant, fish lamp key chain, fish lamp balloon, fish leap dragon gate bag doll hanging ornaments, etc. It is intended to take fish lamp as the main element and carry out cultural innovation, so that fish lamp will not only appear on the 15th of the first month of each year, but will be integrated into life as a characteristic of Jiangmen and bring joy to tourists as a gift of Jiangmen.